| Thursday, July 23, 2009 - Global Warming signs are already here and these should now be a serious concern (than ever before) for communities and corporates in rising economies like India that still have huge market potential to offer. Corporate Social Responsibility (CSR) needs to be seen by the global corporate, more as an example of "symbiotic" co-existence of both, the global corporate (and its supporting enterprises) as well as the society or community at large, rather than yet another feather on their cap. |
India made conscious efforts in the 1980s and 1990s to adopt computerized practices,spread computer awareness and make available affordable computer education programmes, and hardware, in a very systematic yet growth targetted manner which not only enabled the Indian community to become globally competitive post Y2k, but also address issues of unemployment, better living standards etc.
Post Y2k, India witnessed an allround exciting growth rate which may have been like a dream a few decades ago. The IT revolution in India was supported both by the Govt sectors as well as the big corporate, medium and small enterprise sectors. It brought in some global corporate players expanding their activities here as they found a huge market potential which even to this day remains untapped in large pockets.
The coming decade should be a replay of the same but this time on a larger canvas and in a sustained manner.There is now a growing concern for more green energy practices what with recent disturbing trends in the well established pattern of the South Western Monsoons, which was more or less taken for granted by the large agrarian community here in India. If the trend is to persist in the near future too, there could be an acute shortage of food and fodder in the coming decade, besides energy and water resources for the enterprise.
A chain reaction of the above could be a loss of market for manufactured goods since the agrarian community forms a huge segment of the market for consumer goods produced by these corporates and also has substantial potential growth which cannot be ignored by them. The assured large volumes of transactions in agrarian markets here in India make corporate enterprises very profitable. Large volumes in the production and sales enable enterprises to recover fixed costs in their production process and achieve their "break even" , inspite of adopting low margins and competitive pricing !!
However, the lack of adequate amount of energy , in turn, could increase production costs (besides already high transportation costs ) considerably, making enterprises not so profitable. Enterprises may not be able to absorb the additional hidden cost sof "ideal hours" due to non-availability of power to run their machines or to provide adequate lighting for their labour oriented activities. On an average, it is found that energy costs constitute atleast ten per cent of the production cost of any enterprise, if not more. If the costs were to increase further, the medium and small sectors which provide ancilliary support to the big corporates may not survive in the changing environment...and even if the Government commits to larger deficits to give some relief and hand holding, but how long it can afford to do so... ??
Corporate Social Responsibility (CSR) is , therefore, becoming the need of the hour than ever before, in addressing issues related to Energy Management and Global Warming.
Global Corporates need to support Energy Management practices to reduce Green House Gases and Global Warming in their own empire and also the extended one around them, thus lessening negative impact on our climate.
CSR needs to be seen by the global corporates, more as an example of "symbiotic" co-existence of both, the global corporate (and its supporting enterprises) as well as the society or community at large, rather than as yet another feather on "our" cap !!
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